Baxter Consulting Group: New Website
From Vision to Visibility
How Site Savvy built a brand-new web presence for Baxter Consulting Group - a team decades in the making, finally with a digital home worth showing the world.
CLIENT
Baxter Consulting Group
baxterconsulting.group
LOCATION
Yakima, WA
LAUNCHED
March 2025
SERVICES
Design - Copy - SEO
- THE CLIENT
Built from Experience. Led by Legacy.
Baxter Consulting Group is a professional consulting firm based in Yakima, Washington, built on decades of hard-earned expertise in the construction and business industries. At its core, this is a family story — one that spans job sites, boardrooms, and everything in between.
Brice Baxter is a serial entrepreneur who has spent the better part of his career building businesses from the ground up. At a certain point in that journey, the real value he had to offer wasn't in swinging hammers. It was in the knowledge he had accumulated over a lifetime of doing exactly that. Baxter Consulting Group is the natural next chapter — a platform for that expertise to reach the clients who need it most.
What makes this story unique is the generational thread woven through it. Tyler Baxter didn't just inherit a last name — he grew up inside the business, learning the trade alongside his father and brothers from a young age. Today, that upbringing translates into real-world credibility that very few consulting firms can match.
"Tyler didn't just inherit a last name — he grew up inside the business, learning the trade alongside his father and brothers from a young age. That upbringing translates into real-world credibility that very few consulting firms can match."
- THE BACKGROUND
A Decade-Long Relationship. A Brand-New Chapter.
Site Savvy has worked with the Baxter family since our earliest days — watching their businesses grow from Baxter Construction to Baxter Biohazard to now Baxter Consulting Group. That's not just a client relationship. That's a decade-long partnership.
When Brice reached the point where the most valuable thing he could offer clients wasn't hands-on labor but strategic guidance, the next step was obvious: formalize that expertise into a consulting firm built to be found, trusted, and hired. The challenge was getting it online the right way.
- WHERE THEY STARTED
A Firm that Existed in Name - But Not Yet Online
When Brice, Tyler, and Heath came to Site Savvy, Baxter Consulting Group existed in concept but not digitally. There was no website, no SEO footprint, and no structured way for potential clients to find them. The challenge wasn't reinvention — it was translation.
Taking everything this team knew, everything they had lived, and turning it into a website that communicated their authority clearly was the entire project.
- No website— there was no digital presence of any kind
- No formal content— services existed as ideas but hadn't been written out or structured
- No SEO footprint— completely invisible to anyone searching for construction consulting in Yakima
- A new venture— not a struggling business recovering lost ground, but a brand-new chapter for an experienced team
- No team profiles— the exceptional credentials of all three consultants had never been documented online
- WHAT SITE SAVVY DID
Strategy First. Copy That Earns Rankings. Design That Converts.
Discovery and Strategy
Before a word was written or a layout sketched, Site Savvy dug into what makes Baxter Consulting Group different and what Yakima businesses and contractors actually search for. Key questions that shaped everything:
- What do prospective clients need to understand before they reach out?
- How do we honor decades of expertise without making a first-time client feel like they don't belong?
- What are Yakima businesses typing into Google when searching for construction consulting or expert witness services?
- How does the family legacy become a trust signal rather than just a backstory?
- What SEO terms are realistically winnable in the Yakima Valley market for consulting specifically?
Copywriting
Site Savvy handled all copywriting from scratch. Every page was built to satisfy two audiences: a real person deciding whether to call, and a search engine deciding whether to recommend the page.
We write a minimum of 1,500 words per service page — not for padding, but because that's the threshold where Google begins treating a page as genuinely authoritative on a topic. Thin content ranks nowhere. Substantive content earns its position.
- Keyword mapping for Yakima construction consulting, expert witness services, insurance claims consulting, and business coaching
- Voice development: direct, authoritative, experienced — never corporate or distant
- All three consultants' credentials woven throughout as trust signals, not decoration
- The family origin story used to build real connection with undecided visitors
- Clear, pressure-free calls-to-action on every page guiding the right next step
Pages Built
Meet the Consultants Page
One of the most powerful sections of the website is the team page. Rather than a generic "About Us" paragraph, this section delivers something far more valuable: real people with real stories.
- Real photos of Brice and Tyler, including images from Tyler's early years in the business
- Authentic storytelling that shows the family legacy behind the brand
- Individual consultant bios that communicate trust, experience, and personality
- A genuine portrait of three professionals who earned their credentials through real work and real relationships
Design and Conversion Structure
The visual design needed to hold two things at once: the authority of seasoned industry professionals and the accessibility of advisors who actually want to help you. Site Savvy built a site that doesn't dilute the expertise while still saying "we're approachable" to a first-time visitor.
- Mobile-first build — most prospective clients find service providers on their phones
- Above-the-fold hero with immediate CTAs: Call, Contact, Services
- Navigation structured around decision-making: who we are, what we offer, how to reach us
- Team credentials featured prominently — because in consulting, who advises you matters as much as what they say
- Persistent contact points throughout to minimize friction at every stage
- THE ONGOING RELATIONSHIP
Launching Was Just the Beginning
Baxter Consulting Group is now part of Site Savvy's monthly optimization program.
A website that launches and sits still starts losing ground immediately — Google rewards active, growing sites. Every month, that investment includes:
Google rewards consistency. A website that grows and evolves signals to search engines that it's a living, authoritative resource — not a static brochure built once and forgotten. For a consulting firm, that ongoing authority compounds directly into new client inquiries.
- WHY THIS PROJECT MATTERS
Decades of Work. Finally Visible.
Baxter Consulting Group isn't a startup or a business plan — it's the result of three experienced professionals deciding that the most valuable thing they could do for others is share what they've already built. Through construction projects and business ventures and a shared professional history spanning thirty-plus years, a legitimate consulting firm found its home. That story deserved a website built to match it.