TIP OF THE MONTH | Start Sending Newsletters
Happy New Year everyone! 2023 is going to be a great year, we can feel it
Start out the year by building the habit of sending out quarterly or monthly newsletters! Any excuse you can find to get your brand out there is usually a good one.
Newsletters are a great way to keep your name at the top of your clients minds; even if they don’t open your newsletter, they still saw your name.
Some newsletters you send out will be targeted. They’ll have a specific purpose.
Monthly or quarterly newsletters are more of an overview. We recommend using blog posts as the content for your newsletter; don’t work harder than you have to! Newsletters should be a skimmable email that summarizes each post and gives them a link to learn more about that specific topic.
In any marketing tactic, you should always point people back to your website. Allow the content to live on your site and use social media and newsletters to draw people’s attention to them.